For Hispanic Heritage Month, Houston City Beat is highlighting local leaders whose work turns cultural pride into opportunity, service and lasting community impact.
Adrianna Rubio-Clasen has built her Houston story by refusing to accept the boundaries other people might place around an industry, a stage of life or a woman’s ambition.
Her work stretches across three very different spaces: security, women’s wellness and large-scale community celebration. What connects them is a belief that women should be able to feel safe, seen and powerful in their own lives. For Hispanic Heritage Month, her career offers a distinctly Houston example of Latina leadership—entrepreneurial, resilient and grounded in bringing people together.
Breaking barriers in the security business
Long before launching a wellness brand or a citywide festival, Rubio-Clasen established herself in the security industry. As president and CEO of Tejas Protection Services, an ADT Authorized Dealer, she has described herself as the only Latina in the country to own an ADT-authorized dealership.
That distinction is more than a line on a résumé. Security has traditionally been a male-dominated field, and ownership adds another layer to the challenge. Building a company requires technical knowledge, trust, sales leadership and the ability to reassure customers that their homes and businesses are in capable hands.
Rubio-Clasen’s presence in that space makes representation tangible. It shows other Latinas that leadership is not limited to the industries where women are already expected to be found. Sometimes progress means entering a room where few people look like you—and staying long enough to change who others imagine can lead it.
Turning a personal transition into MenoWake
Rubio-Clasen later brought that same willingness to challenge assumptions into women’s wellness. Her experience with hot flashes and menopause led her to question the language of decline and loss that so often surrounds this natural transition.
She created MenoWake around a different idea: menopause is not simply a pause, but an awakening. The company’s message encourages women to reconnect with body, mind and spirit while approaching this chapter with confidence rather than shame.
MenoWake markets herbal wellness products for common menopause concerns and pairs them with broader conversations about movement, food, rest, stress and self-care. Rubio-Clasen’s public message is explicitly holistic and spiritual. It reflects her personal philosophy and should complement—not replace—individual guidance from a qualified healthcare professional.
The cultural importance of that conversation is easy to miss. In many families, menopause has historically been treated as something private, endured quietly or discussed only in whispers. By speaking openly, Rubio-Clasen helps create room for women to ask questions, seek support and recognize that aging does not erase vitality or purpose.
Creating a festival where women are seen
In 2025, Rubio-Clasen expanded that mission from personal wellness to a public gathering by founding Houston’s International Women’s Fest. Held at Midtown Park, the inaugural event brought together live music, cultural food, women-led vendors and recognition for 55 trailblazing women working across fields that included diplomacy and STEM.
KPRC 2’s Houston Life described it as Houston’s first citywide festival dedicated entirely to women. The event was designed to unite the city’s many communities through culture, creativity and celebration while supporting the Roque Foundation.
The festival’s guiding idea—“Where Women Gather, Greatness Grows”—captures Rubio-Clasen’s larger approach to leadership. Individual achievement matters, but gathering changes the scale of what is possible. A vendor meets a customer. A young attendee sees a woman honored for work she never knew could become a career. Leaders from different cultures recognize a shared purpose.
In a city as diverse as Houston, creating that common ground is a civic contribution of its own.
Heritage as courage, care and connection
Hispanic Heritage Month invites us to celebrate accomplishment, but it also asks us to consider what heritage looks like in motion. It can look like courage in a male-dominated industry. It can sound like a woman speaking openly about an experience previous generations were taught to keep private. It can feel like thousands of people gathering in a Houston park to recognize women whose work often goes unseen.
Rubio-Clasen’s path has not followed a single lane. That is precisely what makes it instructive. Security, wellness and cultural celebration may seem unrelated until viewed through the people they serve. Each can help someone feel more protected, more confident or more connected.
Her work also broadens the meaning of entrepreneurship. A founder does more than sell a product or service. At her best, she identifies what is missing, gives it a name and creates a place where people can find it.
For Adrianna Rubio-Clasen, that missing space has taken several forms: a Latina-owned seat at the head of a security company, a more affirming conversation about menopause and a Houston festival built to celebrate women across cultures.
Each chapter carries the same invitation: do not shrink from the next stage. Awaken to it, step forward and bring others with you.
Sources: MenoWake; KPRC 2 / Houston Life; She Magazine USA; Houston City Beat’s earlier MenoWake profile.
