For many Houstonians, the holidays are filled with family gatherings, festive décor, and cozy moments at home. For others, it’s also the season to make a major decision, selling their home. Kelly Simon, Broker with KSP and Partner of the Selling Houston Team, says the holidays can actually create a strategic advantage for sellers when approached correctly.
“Homes feel warmer and more inviting during the holidays,” Kelly explains. “That emotional connection can make buyers fall in love quicker.”
Warm staging, twinkling lights, and seasonal aromas help buyers visualize themselves in a space. Pair that with fewer homes on the market, and sellers often face less competition than they might in spring or summer. Still, Kelly recognizes that this season comes with its own challenges, especially when the house needs to stay photo-ready and family-ready at the same time.
Holiday Buyers Are Serious Buyers
As a seasoned broker overseeing complex negotiations, Kelly sees a distinct shift in buyer behavior this time of year. The buyers who are active during the holidays are rarely browsing for fun.
“Holiday buyers are typically more serious, more motivated, and prepared to move quickly,” she notes. “You may see fewer showings, but the quality of buyers improves.”
Because there’s less foot traffic, Kelly encourages sellers to stay flexible and patient. It’s about strategy, not volume.
Staging Smarter, Not Bigger
Holiday decorations can help highlight a home, but they can also overwhelm it. Kelly’s advice: edit, don’t add.
Stick to simple, neutral décor
Use warm lights and natural greenery
Keep one statement piece instead of many
Avoid oversized inflatables or cluttered displays
“Buyers should see the home, not a holiday collection,” Kelly says.
Selling with Kids at Home? Make It a Game.
A common stress point she sees among families is keeping the home show-ready while kids are home for winter break. Kelly recommends pairing down belongings, using labeled bins, and turning prep time into teamwork.
Rotate toys instead of keeping them all out
Have a ‘quick stash’ basket for loose items
Give kids fun roles like “light helper” or “pillow fluffer”
Keep a showing escape plan ready: a park, library, or coffee shop
“When kids feel like they’re part of the process, it becomes a game instead of a battle,” she adds.
The Difference an Experienced Broker Makes
With travel plans, celebrations, and school schedules, holiday selling isn’t just about placing a sign in the yard, it’s about managing timing, expectations, and negotiation. That’s where working with a broker-level professional matters.
“We bring strategy, communication, and structure so families don’t have to carry the stress,” Kelly says. “From marketing to negotiations, our job is to protect their time, their finances, and their peace of mind.”
Kelly’s Final Advice to Sellers
Whether you’re ready to list now or considering a holiday transition, Kelly offers one key takeaway:
“Be patient. The holiday market rewards sellers who stay flexible and realistic.”
For some, waiting until after the season may make sense. For others, the unique blend of motivated buyers and reduced competition may create the perfect moment to make a move.
